What does positioning mean

It reports to the headquarters about its operational status. Description: A strategic business unit or SBU operates as an independent entity, but it ha. Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand.

The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market. Description: There are several reasons for a company to go for rebranding. One prominent factor is t. Choose your reason below and click on the Report button. This will alert our moderators to take action. Nifty 18, Zomato Ltd. Market Watch. ET NOW. Brand Solutions. Video series featuring innovators. ET Financial Inclusion Summit.

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Once these factors are analysed organisations can take better business decisions. Description: PEST Analysis helps organizations take better business decisions and improve efficiency by studying various factors which might influence a business such as political, economic, social, and technology. PEST analysis helps in making strategic business decisions, planning marketing activities, product development and research.

November 08, To top. Sign up for free and get access to exclusive content:. Free word lists and quizzes from Cambridge. Tools to create your own word lists and quizzes. Word lists shared by our community of dictionary fans. Sign up now or Log in. Definitions Clear explanations of natural written and spoken English.

Click on the arrows to change the translation direction. Follow us. Not the best, but different. The goal is to give customers the option to purchase a different product or service. With correct positioning there is no alternative to buying a similar service for a little cheaper price from different business. Thus positioning changes the nature of competition from imitation to innovation.

But the basic idea is to create 2 axises that will create four quadrants. Below is a simple example of a four quadrants. The quadrants can be thought of as representing most of the computer business. Most of the competition is for computers speed and price.

Everybody strives to be as quick and as cheap as possible. If you were to start a computer manufacturing company now, it would be quite difficult for you to beat the competition with speed and price.

For this reason, it is a good idea to reinvent the four quadrants for yourself and try to compete on factors other than speed and price. An example of this could be Apple. Everyone else is fighting to be quick and cheap. Apple is playing in its own field. Apple is not for those who want a fast computer for cheap price.

Apple is for those who want simple and fashionable computer. So what matters to Positioning is finding the differentiating factors that you want to highlight and really differentiate your service.

This will give potential customers a chance to remember your brand. You are different and you do not even compete for the same customers. You satisfy different desires. Almost invariably, that Windows computer wins on paper in quality of parts. However, Apple is more fashionable and simpler to use. People like us do things things like this. If you want something else, this is not for you, buy another product that meets your needs.

Do not try to be everything for everyone but be what certain people want. It is essential that positioning does not refer to demographic targeting. But about targeting psychographically. People like us act and think in this way. Of course, often through these demographic factors one can find psychographically the same group, but when considering positioning, one should not get stuck in demographics.